A few years ago I read The Dip, by Seth Godin. He’s a bestselling author of marketing and motivational books, and I find his work interesting. For the most part, his ideas are common sense things we already know but periodically need to be reminded of by good writers.
“The Dip” is a “little book that teaches you when to quit and when to stick.” I bring this up not because I’m quitting this blog.
I’m moving it to a new location. And merging it (mergers can be good, yes?) I’m making it part of my Adunate business blog in order to be more efficient with my time and make best use of a larger readership.
So check it out at adunate.com/blog/ under the Communicating Christ category. Bookmark the site. Read and comment often! And take time to check out the other categories as well.
This may be a noble question for Shakespeare but not for newsletters!
The passive voice, often written with a “to be” verb, is great for business, science and other mundane prose. For the quick and informative newsletter, however, it is flat and confusing.
What makes a sentence passive rather than active?
Grammatically speaking, passive voice eliminates the subject and emphasizes the receiver. For example: “The book will be read to the children.”
How boring! How confusing! Who is doing the reading?
Let’s give this sentence some interest and emotion. Let’s give it a subject! Let’s write: “The father will read the book to his children.”
Technically, the passive voice is not incorrect or without purpose—we just use it far too often. Check your newsletter articles. Vary your sentence structure and keep the passive voice to a minimum.
Leave the “to be’s” for Shakespeare!
This posting is taken from the Reaching Readability newsletter by Adunate Word & Design (who, by the way, is me!)
Church design matters…at least hundreds at the HOW Design Conference thought so.
In a recent posting in Church Marketing Sucks, guest blogger Michael Buckingham writes of his exciting opportunity to present a church marketing and design topic at the HOW Design Conference. For those of you unfamiliar to the industry, HOW is a leader in graphic design publications and conferences. It’s not exactly the conference you’d expect to host a church-related topic.
Buckingham writes that he anticipated “maybe a half-dozen people” to show up for his portion of the conference. Instead it was standing room only. And not only did people come, they discussed, asked questions and stayed afterward.
How exciting is that?!
This is an awesome affirmation of God’s hand at work. It’s great to see people recognizing the need for quality graphic design in church communications. And it’s fantastic to know we can learn from what normally is an extremely secular industry and apply it to our spiritual mission.
God works in wondrous ways!
Ah, the world demands so much from churches, eh?
You’ve published a website and are feeling somewhat caught up with modern technology. But wait, a website is now so…well, not quite passé, but let’s just say…expected. As a church, what could you now be doing to reach out with the message of Christ?
Blogging is one of the latest social phenomena for connecting people, along with MySpace, Facebook, Flickr and other ever-evolving online communities. Trying to keep up with technology can leave us feeling lost and out of date. But before you scoff blogging off as just another distraction from the one needful thing—God’s Word—take a moment to learn how easily it can spread God’s message faster and farther than ever before.