Press Release: You Gotta Have a Format

Writing a press release? Follow this easy template.

FOR IMMEDIATE RELEASE:

CONTACT:
Contact Person
Company Name
Voice Phone Number
FAX Number
Email Address
Website URL

Headline Announces News in Strong Active Voice,
Ideally Under 80 Characters

<City>, <State>, <Date> -The lead 1-2 sentences must contain your most important information in 25 words or less. Answer who, what, when, where, why and how.

Keep the following paragraphs short, with no more than 3-4 sentences. Some say the total word count for your release should be no more than 800 words. I think even that’s too long and prefer to keep it to 500-600 words. It must be written as factual, with no hype or salesmanship. Any information that is considered subjective, such as an opinion, should be expressed as a quote.

Use the last paragraph to inform the public of your church or organization. Follow up with: “For more information, call or email…”

– END –

Type “End” after the end of your story to let journalists know this is the end of your release. If your release goes onto a second page, type “MORE” at the bottom of the first page.

If relevant, include a quality, black and white photo image relating to your story.

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