Save the Sermon for Sunday

Have I mentioned we don’t read much? One of the greatest mistakes in church communication, especially in newsletters, is length. Verbose preaching. Wordiness. If the article is too long, the average reader won’t give it a glance.

And so we continue on with Church Newsletter 202, with a focus on maintaining the reader’s attention.

Writing for a newsletter is different than writing for other media. Articles must be short and give immediate information. Unless you’re an extremely fascinating writer—and most of us are not—your article is too long after 350-400 words.

Write tight, cut the clutter

  • Maximum sentence length: 15 words
  • Maximum paragraph length: 45 words
  • Eliminate unnecessary “that” and “of” words
  • Edit the whole artice, then each paragraph and finally each sentence. Cut, cut, cut.
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s