Our church is currently raising money for a $4 million building and renovation project. We’re doing this whether we can afford it or not. Well, sort of.
Nowadays, what congregation can afford to take on such a monumental expense? And what congregation operates on a relatively balanced budget? Certainly, not ours. Before starting the project, we [...]
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Church design matters…at least hundreds at the HOW Design Conference thought so.
In a recent posting in Church Marketing Sucks, guest blogger Michael Buckingham writes of his exciting opportunity to present a church marketing and design topic at the HOW Design Conference. For those of you unfamiliar to the industry, HOW is a leader in graphic [...]
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Posted in design on May 21, 2008 | 4 Comments »
One of my clients says I speak a language different than the normal person. This guy, in fact, says it to quite a few people, many of whom I hope will also be my clients.
Should I be concerned? Not really.
This guy is Jeff Davis, of Cornerstone Stewardship Ministy, and he provides spiritual stewardship solutions for [...]
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Posted in design, newsletter on March 11, 2008 | No Comments »
“Typography exists to honor content,” writes Robert Bringhurst in the designer’s bible “The Elements of Typographic Style.”
Typography, typefaces, fonts…we hear these terms often in the design world. Technically they are not all the same. For our purposes, however, we won’t go into such mundane details. Just know that the visual appearance of your words is [...]
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Posted in design, newsletter on March 10, 2008 | No Comments »
Okay, we’ve got the imagery. We’ve got the font. Now let’s lay out the newsletter.
Studies show—yes, people have actually tracked readers’ eye movements—that layout of the newsletter greatly influences its legibility. Our eyes naturally read from left to right so think of our reading pattern as a large “Z” over the page. Often a designer [...]
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Posted in design, newsletter on March 8, 2008 | 1 Comment »
We’ve determined newsletters play an important role in church communications. We’ve also covered the basics of creating that important newsletter. Now, let’s get into the nitty gritty of attracting those readers.
Imagery
While there are many elements of good newsletter design, first and foremost is the fact that a newsletter must be more than words. As [...]
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Outside Sunday bulletins, the church newsletter is perhaps the most common form of communication to your congregation. As much as churches vary from one another, so do the newsletters they publish. From electronic versions to traditional hard copies, the one common thread is that most of them aren’t getting read.
Let’s be real here.
We’re [...]
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Posted in design, marketing on February 28, 2008 | No Comments »
Form and function. This is a catch phrase we hear quite often, but what exactly is it? How does this worldly concept apply to our spiritual endeavors?
Form is beauty. Function is utilization. Form is a fine lace scarf. Function is how well, or not, it keeps me warm on a cold winter day (which [...]
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Yes, this is yet another blog—one of the millions found online today. In today’s world of technology and short-lived attention spans, a blog is a great way of telling a story.
Jesus Christ offers the greatest story ever told—that of salvation. Yet, the manner in which we communicate this story is often problematic. Our visual communications [...]
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