Form and function. This is a catch phrase we hear quite often, but what exactly is it? How does this worldly concept apply to our spiritual endeavors?
Form is beauty. Function is utilization. Form is a fine lace scarf. Function is how well, or not, it keeps me warm on a cold winter day (which by the way, we’re getting quite a few of here in Wisconsin).
Many argue which is holds greater value, but, in reality, they are of equal importance and dependent upon one another. This is especially true in visual communications. We need an attractive newsletter to capture the viewer’s attention. We need functional words to maintain that attention and convey our message.
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Categories: design · marketing
Yes, this is yet another blog—one of the millions found online today. In today’s world of technology and short-lived attention spans, a blog is a great way of telling a story.
Jesus Christ offers the greatest story ever told—that of salvation. Yet, the manner in which we communicate this story is often problematic. Our visual communications especially need updating, refinement and greater professionalism. And so, the mission of this blog: Communicate Christ.
Or, better yet, help you communicate Christ.
Adunate Word & Design specializes in visual communications. Of course, I’d like you to hire me! However, when this isn’t possible, please refer to my blog for helpful insight in successfully conveying your message. Together we’ll cover proven methods used by designers, journalists and marketing gurus—methods you too can use to communicate Christ.
Bookmark this site! Check it often and join in the conversation!
God’s blessings to you.
Categories: design · marketing · non-profit · religion · writing
